Walt Disney bought online social gaming company Playdom with U.S. $ 563.2 million (Rp 5 trillion), which could make this company a formidable player in video game industry.
Disney said Tuesday (27 / 6) purchased Playdom to strengthen its digital gaming portfolio. Such purchase will help to introduce the Disney characters, stories and brand to customers in new ways, through Facebook and MySpace.
Playdom based in Mountain View California has approximately 42 million active users each month who play games such as "Social City" and "Sorority Life."
In addition to purchase price, shareholders Playdom can also get U.S. $ 200 million (Rp 1 trillion) if the company meets certain financial target.
This agreement comes less than a month after Disney announced that it purchase Tapulous, maker of popular music game Tap Tap Revenge iPhone.
Disney also bought an online hangout popular children's Penguin Club with price $ 350 million (Rp3 trillion) in 2007.
Walt Disney stated that Playdom would be famous as online social game that is played for free by millions of people, and make money through advertising. And more importantly increase sales of virtual goods with cheap price.
The leader in online gaming has so far held by Zynga, where they offer more than 235 million users that play Farmville, Mafia Wars and poker games on Facebook and another online site.
Other social game developers, Playfish purchased by Electronic Arts Inc. late last year U.S. $ 275 million (Rp 2.5 trillion).
Disney said Tuesday (27 / 6) purchased Playdom to strengthen its digital gaming portfolio. Such purchase will help to introduce the Disney characters, stories and brand to customers in new ways, through Facebook and MySpace.
Playdom based in Mountain View California has approximately 42 million active users each month who play games such as "Social City" and "Sorority Life."
In addition to purchase price, shareholders Playdom can also get U.S. $ 200 million (Rp 1 trillion) if the company meets certain financial target.
This agreement comes less than a month after Disney announced that it purchase Tapulous, maker of popular music game Tap Tap Revenge iPhone.
Disney also bought an online hangout popular children's Penguin Club with price $ 350 million (Rp3 trillion) in 2007.
Walt Disney stated that Playdom would be famous as online social game that is played for free by millions of people, and make money through advertising. And more importantly increase sales of virtual goods with cheap price.
The leader in online gaming has so far held by Zynga, where they offer more than 235 million users that play Farmville, Mafia Wars and poker games on Facebook and another online site.
Other social game developers, Playfish purchased by Electronic Arts Inc. late last year U.S. $ 275 million (Rp 2.5 trillion).
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