WWE Bragging Rights 2010

Bragging Rights 2010 is a professional wrestling event produced annually by World Wrestling Entertainment, a Connecticut–based promotion, and broadcast live and available through pay-per-view (PPV). The event was established in 2009, replacing Cyber Sunday in the late October slot of WWE's pay-per-view calendar.

The concept of the show was based around a series of interpromotional matches for "bragging rights 2010" between wrestlers from the Raw and SmackDown brands with a Bragging Rights trophy awarded as a prize. Among the matches, a 14-man tag team match is held between the two brands.[1] In 2009, the show that won the most matches out of the series won the trophy.[1] However in 2010, the winning brand was simply determined by the 14-man tag team match.[2]

Since its origin, the event has been held only in indoor arenas in the United States. Championship bouts are scheduled on every card, with the lower-tier titles featured on the undercard and the top-tier featured on the main card. Non-interpromotional matches for the card are restricted by the Brand Extension, where WWE assigns its performers to either the Raw or SmackDown shows, causing these matches to only be set up between wrestlers on the same show